NL

APRIL SPOTLIGHT

Free the nipple

and the booty too! When Group Partner founder Isaac Nichols dreamt of designing something fun, he just got naked. 

‘With spring in full form, the time is now to give your greens all the love and care they need. And thanks to the New York based ceramics brand Group Partner, this involves some of my favorite things in the world too: booties, boobies and tanlines! Even before I had started Nomad Objects, I knew these funny and rebellious plant potters by Isaac Nichols would once feature in my future online shop.

While the rest of the world surfed the wave of new minimalist ceramics in 2013, Nichols one day started experimenting with clay wanting to “just have fun”. One look at the result and it’s no surprise that his designs would rise to instant cult fame when he launched his self made pottery career. By hand, and without any formal training, Nichols sculpted clay plant pots, adorned with the most realistic boobies and booties he could imagine, sometimes covered in hand painted swimwear, adorned with of summer reminiscing tan lines or just left naked. His first batch pots sold out right away. Nichols kept producing everything by hand, until the demand just grew too big. After years in an inconspicuous Brooklyn atelier, nowadays the Group Partner boobies are still NY-designed but produced in Portugal, cradle of European ceramics. The production site is family run and painting is still done by hand, in that way still respecting Group Partner’s small scale origins and craftsmanship. So, enjoy the sun and don’t forget to get your booties/booties out!’

WITH LOVE

Julie